Whoever said you shouldn't judge a book by it's cover definitely wasn't talking about book sales. Unless your book is purchased due to a recommendation, the number one selling point is the cover.

Stopping Power

It is the book cover / jacket design that grabs the attention of potential readers.

Intrigue

The book cover design influences their emotions and their thought process and entices them to pick it up off the shelf.

Story Demonstrative Graphics

The cover design is the story-teller. It visually gives the reader clues into parts of the story not revealed elsewhere.

Closes the Deal

It may be the story synopsis on the back cover that eventually defines the purchase decision, but it will be the cover that gets them to read it.

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